Drinking patterns and effects of alcohol on Instagram in times of COVID-19
DOI:
https://doi.org/10.21134/haaj.v23i1.760Keywords:
alcohol, Instagram, teenagers, Covid-19, genderAbstract
Introduction: Sharing “drinking events” has become a common practice among young people on Instagram. The Covid-19 pandemic has restructured both their alcohol consumption patterns and their use of social networks. Ob- jective and Methods: To describe in depth the patterns of alcohol consumption and the effects of this consumption shown on Instagram in a sample of 118 young people and adolescents in Spain through digital ethnography. Results and Conclusions: Instagram is part of the party, part embedded in the daily lives of young people, in which desirable images of drinking patterns and their effects are regularly shared. Adolescents and young people build an idealized online model of alcohol consumption patterns in which only the effects of the disinhibition phase after consumption are visible and the rest of the phases of the effects of alcohol on the body are ignored. It is essential to include these new forms of transmission of alcohol consumption patterns in the Spanish regulations that regulate the sale and use of alcohol.
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